Challenge: Needed a scalable system to connect creative output to measurable growth.

Strategy: Built a full-funnel strategy, managed budget allocation, and led a 4-person team.

Result: Drove 2x company revenue growth (2024) and generated £230k in pipeline.

Challenge: Low software adoption rates among UK SMEs.

Strategy: Delivered targeted digital campaigns, webinars, and automated B2B onboarding funnels.

Result: Increased adoption rates and scaled account-based video content.

Challenge: Low organic reach and stagnant video content.

Strategy: Implemented a compounding SEO and content strategy focusing on high-retention formats.

Result: Grew the IATF 16949 YouTube Channel from 0 to 11K subscribers.

Challenge: Needed to attract international business and property investment.

Strategy: Executed cross-border performance marketing, SEO optimisation, and email automation.

Result: Boosted international lead generation and new user acquisition.

Challenge: Complex user journeys causing high drop-off for creators.

Strategy: Designed and optimised UI dashboards and user journeys for the digital platform.

Result: Improved user experience and significantly boosted engagement metrics.

Challenge: Need to drive leads for specific high-ticket service areas.

Strategy: Created consecutive full-funnel marketing campaigns for Video, Web, and AI App development.

Result: Generated high-quality leads and directly contributed to the £230k pipeline.